Inside information making sense of marketing data

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Bibliographic Details
Main Author: Smith, D. V. L.
Other Authors: Fletcher, J. H.
Format: Unknown
Published: Chichester John Wiley & Sons 2001
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0471495433 
090 0 0 |a HF5415.2  |b .S56 2001 
100 1 # |a Smith, D. V. L. 
245 1 1 |a Inside information  |b making sense of marketing data  |c D. V. L. Smith, J. H. Fletcher 
260 # # |a Chichester  |b John Wiley & Sons  |c 2001 
300 # # |a xi, 260 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing research 
650 # 0 |a Qualitative research 
650 # 0 |a Statistics 
700 1 # |a Fletcher, J. H. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=276936 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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