Inside information making sense of marketing data
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Format: | Unknown |
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Chichester
John Wiley & Sons
2001
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-276936 | ||
020 | # | # | |a 0471495433 |
090 | 0 | 0 | |a HF5415.2 |b .S56 2001 |
100 | 1 | # | |a Smith, D. V. L. |
245 | 1 | 1 | |a Inside information |b making sense of marketing data |c D. V. L. Smith, J. H. Fletcher |
260 | # | # | |a Chichester |b John Wiley & Sons |c 2001 |
300 | # | # | |a xi, 260 p. |b ill. |c 24 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing research |
650 | # | 0 | |a Qualitative research |
650 | # | 0 | |a Statistics |
700 | 1 | # | |a Fletcher, J. H. |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=276936 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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