Inside information making sense of marketing data

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Bibliographic Details
Main Author:	Smith, D. V. L.
Other Authors:	Fletcher, J. H.
Format:	Book
Published:	Chichester John Wiley & Sons 2001
Subjects:	Marketing research Qualitative research Statistics
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.2 \|b .S56 2001
100	1	#	\|a Smith, D. V. L.
245	1	1	\|a Inside information \|b making sense of marketing data \|c D. V. L. Smith, J. H. Fletcher
260	#	#	\|a Chichester \|b John Wiley & Sons \|c 2001
300	#	#	\|a xi, 260 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
650	#	0	\|a Qualitative research
650	#	0	\|a Statistics
700	1	#	\|a Fletcher, J. H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=276936
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam