Inside information making sense of marketing data

Inside information making sense of marketing data

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Bibliographic Details
Main Author: Smith, D. V. L.
Other Authors: Fletcher, J. H.
Format: Unknown
Published: Chichester John Wiley & Sons 2001
Subjects:
Marketing research
Qualitative research
Statistics
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 260 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0471495433

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