Value-Based Marketing for Bottom-Line Success 5 Steps to Creating Customer Value

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Bibliographic Details
Main Authors:	D Bonis, J. Nicholas (Author), Balinski, Eric W. (Author), Allen, Phil (Author)
Format:	Book
Language:	English
Published:	New York McGraw Hill 2003
Series:	" American marketing association."
Subjects:	Marketing > Management Customer services > Management Consumer satisfaction
Online Access:	Click Here to View Status and Holdings.
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245	1	1	\|a Value-Based Marketing for Bottom-Line Success \|b 5 Steps to Creating Customer Value \|c J. NICHOLAS De BONIS, ERIC BALINSKI & PHIL ALLEN
264	#	1	\|a New York \|b McGraw Hill \|c 2003
264	#	4	\|c ©2003
300	#	#	\|a xix, 245 pages \|b illustrations \|c 23 cm
490	0	#	\|a " American marketing association."
500	#	#	\|a Includes index
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650	#	0	\|a Customer services \|x Management
650	#	0	\|a Consumer satisfaction
700	1	#	\|a Balinski, Eric W. \|e author
700	1	#	\|a Allen, Phil \|e author
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