Value-Based Marketing for Bottom-Line Success 5 Steps to Creating Customer Value

Value-Based Marketing for Bottom-Line Success 5 Steps to Creating Customer Value

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Bibliographic Details
Main Authors: D Bonis, J. Nicholas (Author), Balinski, Eric W. (Author), Allen, Phil (Author)
Format: Book
Language:English
Published: New York McGraw Hill 2003
Series:" American marketing association."
Subjects:
Marketing > Management
Customer services > Management
Consumer satisfaction
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xix, 245 pages illustrations 23 cm
ISBN:007139656X (hardback)
9780071396561 (hardback)

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