The ultimate CRM handbook strategies and concepts for building enduring customer loyalty and profitability

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Bibliographic Details
Other Authors:	Freeland, John G.
Format:	Book
Published:	New York McGraw Hill 2003
Subjects:	Customer relations > Management Brand name products > Marketing > Management Customer loyalty
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.5 \|b .U45 2003
245	1	1	\|a The ultimate CRM handbook \|b strategies and concepts for building enduring customer loyalty and profitability \|c John G. Freeland, editor
260	#	#	\|a New York \|b McGraw Hill \|c 2003
300	#	#	\|a viii, 353 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Customer relations \|x Management
650	#	0	\|a Brand name products \|x Marketing \|x Management
650	#	0	\|a Customer loyalty
700	1	#	\|a Freeland, John G.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=276826
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