Strategic marketing management cases

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Lamb, Charles W., Crittenden, Victoria L.
Format: Book
Published: New York McGraw-Hill/Irwin 2002
Edition:7th ed
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Strategic marketing management cases by Cravens, David W

Published 1999
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Strategic marketing management cases by Cravens, David W

Published 1996
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Strategic marketing management cases by Cravens, David W.

Published 1993
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