Strategic marketing management cases
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Main Author: | Cravens, David W. |
---|---|
Other Authors: | Lamb, Charles W., Crittenden, Victoria L. |
Format: | Book |
Published: |
New York
McGraw-Hill/Irwin
2002
|
Edition: | 7th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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