Strategic marketing management cases

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Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Lamb, Charles W., Crittenden, Victoria L.
Format:	Book
Published:	New York McGraw-Hill/Irwin 2002
Edition:	7th ed
Subjects:	Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Cravens, David W.
245	1	0	\|a Strategic marketing management cases \|c David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
250	#	#	\|a 7th ed
260	#	#	\|a New York \|b McGraw-Hill/Irwin \|c 2002
300	#	#	\|a xvi, 685 p. \|b ill. \|c 26 cm. \|e 1 CD-ROM (4 3/4 in.)
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Case studies
700	1	#	\|a Lamb, Charles W.
700	#	#	\|a Crittenden, Victoria L.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=276771
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