Strategic marketing management cases
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York
McGraw-Hill/Irwin
2002
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvi, 685 p. ill. 26 cm. 1 CD-ROM (4 3/4 in.) |
| ISBN: | 0072429461 |
Strategic marketing management cases