Hi-tech hi-touch branding creating brand power in the age of technology

Hi-tech hi-touch branding creating brand power in the age of technology

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Bibliographic Details
Main Author: Temporal, Paul
Other Authors: Lee, K. C.
Format: Book
Published: Singapore John Wiley & Sons 2001
Subjects:
Brand name products > Marketing
Electronic commerce
Online Access:Click Here to View Status and Holdings.
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