Hi-tech hi-touch branding creating brand power in the age of technology

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Bibliographic Details
Main Author: Temporal, Paul
Other Authors: Lee, K. C.
Format: Unknown
Published: Singapore John Wiley & Sons 2001
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.13  |b .T395 2001 
100 1 # |a Temporal, Paul 
245 1 1 |a Hi-tech hi-touch branding  |b creating brand power in the age of technology  |c Paul Temporal, K. C. Lee 
260 # # |a Singapore  |b John Wiley & Sons  |c 2001 
300 # # |a x, 219 p.  |b ill.  |c 24 cm 
500 # # |a Includes index 
650 # 0 |a Brand name products  |x Marketing 
650 # 0 |a Electronic commerce 
700 1 # |a Lee, K. C. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=276747 
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