Hi-tech hi-touch branding creating brand power in the age of technology

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Bibliographic Details
Main Author:	Temporal, Paul
Other Authors:	Lee, K. C.
Format:	Book
Published:	Singapore John Wiley & Sons 2001
Subjects:	Brand name products > Marketing Electronic commerce
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .T395 2001
100	1	#	\|a Temporal, Paul
245	1	1	\|a Hi-tech hi-touch branding \|b creating brand power in the age of technology \|c Paul Temporal, K. C. Lee
260	#	#	\|a Singapore \|b John Wiley & Sons \|c 2001
300	#	#	\|a x, 219 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Brand name products \|x Marketing
650	#	0	\|a Electronic commerce
700	1	#	\|a Lee, K. C.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=276747
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