A preface to marketing management
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
McGraw- Hill/Irwin
2003
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| Edition: | 9th ed |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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A preface to marketing management