A preface to marketing management

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Donnelly, James H.
Format:	Book
Published:	Boston McGraw- Hill/Irwin 2003
Edition:	9th ed
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Peter, J. Paul
245	1	1	\|a A preface to marketing management \|c J. Paul Peter, James H. Donnelly
250	#	#	\|a 9th ed
260	#	#	\|a Boston \|b McGraw- Hill/Irwin \|c 2003
300	#	#	\|a xiv, 280 p. \|b ill. \|c 26 cm
490	1	#	\|a The Irwin/McGraw-Hill series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Donnelly, James H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=276741
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