Staying small successfully a guide for architects, engineers, and design professionals

• Main Author: Stasiowski, Frank 1948- (Author)
• Format: Book
• Language: English
• Published: New York John Wiley & Sons 2001
• Edition: 2nd ed
• Subjects: Architectural services marketing > United States; Design services > Marketing > United States; Engineering services marketing > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiii, 320 pages illustrations 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0471407739; 9780471407737

Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits.