Effective media planning a guide to help advertisers and agencies develop plans that work

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Bibliographic Details
Main Author:	Priemer, August B
Format:	Book
Published:	Lexington Lexington Books 1989
Subjects:	Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-276404
020	#	#	\|a 0669208086
090	0	0	\|a HF5826.5 \|b .P75 1989
100	1	#	\|a Priemer, August B
245	1	1	\|a Effective media planning \|b a guide to help advertisers and agencies develop plans that work \|c August B. Priemer
260	#	#	\|a Lexington \|b Lexington Books \|c 1989
300	#	#	\|a x, 272 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising media planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=276404
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam