Effective media planning a guide to help advertisers and agencies develop plans that work
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| Format: | Book |
| Published: |
Lexington
Lexington Books
1989
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | x, 272 p. ill. 23 cm |
| ISBN: | 0669208086 |
Advertising media planning