INDUSTRI BUKU DI MALAYSIA ISU-ISU DAN CABARAN
Book publishing is not simply an economic endeavor, although economic issues are still an important basis that cannot be set aside. The results of the publication become cultural artifacts that are quite beginning, even though in the eyes of the public, the published materials are only one of the al...
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| Main Author: | |
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| Format: | Book |
| Language: | Malay |
| Published: |
Kuala Lumpur
Utusan Publications & Distributors
2002
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| Series: | Siri pengajian dan pendidikan Utusan
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Book publishing is not simply an economic endeavor, although economic issues are still an important basis that cannot be set aside. The results of the publication become cultural artifacts that are quite beginning, even though in the eyes of the public, the published materials are only one of the alternatives from the many communication mediums available. Books are the oldest medium of mass communication. It contains the image of current intellectual values. However, the book world in this country is dim, losing the race to capture the audience and many scholars predict that the book world will end soon. Really? The int book is a collection of papers that have been presented in various seminars since 1992. The content discussion includes various challenges experienced in the world of publishing, whether in the publishing process itself or the marketing, therefore, it is hoped that the readers, especially the students who take publishing courses will benefit greatly from this book |
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| Physical Description: | xi, 192 pages illustrations 21 cm |
| Bibliography: | Include bibliographical references and index |
| ISBN: | 9789676112934 9676112933 |
Penerbitan dan pemasaran buku di Malaysia