Marketing channels

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Bibliographic Details
Main Author: Stern, Louis W.
Other Authors: el-Ansary, Adel I. 1941- (Adel Ibrahim), El-Ansary, Adel I.
Format: Book
Published: New Jersey Prentice-Hall, inc 1992
Edition:4th. ed
Series:The Prentice-Hall series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 621 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:013554601x