Retail management satisfaction of consumer needs

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Bibliographic Details
Main Author: Marquardt, Raymond A
Other Authors: Makens, James C. (joint author), Roe, Robert G. (joint author)
Format: Book
Published: Hinsdale, Ill. Dryden Press 1979
Edition:2d ed
Series:The Dryden Press series in marketing
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Description
Physical Description:xix, 663 p. ill. 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0030436869