Advertising planning, implementation & control
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| Main Author: | |
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| Format: | Book |
| Published: |
Cincinnati
South-Western Pub. Co.
1980
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| Edition: | 2d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii,603p. ill. 24cm |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0538195800 |
Advertising planning, implementation, & control