Advertising; its role in modern marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Holt, Rinehart and Winston
[1969
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| Edition: | 2d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-27559 | ||
| 020 | # | # | |a 0030666457 |
| 090 | 0 | 0 | |a HF5823 |b .D78 1969 |
| 100 | 1 | # | |a Dunn, S. Watson |q (Samuel Watsond1918- |
| 245 | 1 | 1 | |a Advertising; its role in modern marketing |c [by] S. Watson Dunn |
| 250 | # | # | |a 2d ed |
| 260 | # | # | |a New York |b Holt, Rinehart and Winston |c [1969 |
| 300 | # | # | |a viii, 629 p. |b illus. (part col. |c 26 cm |
| 504 | # | # | |a Includes bibliographies. |
| 650 | # | 0 | |a Advertising |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27559 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Advertising: its role in modern marketing