Advertising; its role in modern marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Holt, Rinehart and Winston
[1969
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| Edition: | 2d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 629 p. illus. (part col. 26 cm |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0030666457 |
Advertising: its role in modern marketing