The management of advertising

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Bibliographic Details
Main Author:	Simon, Julian Lincoln 1932-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1971
Subjects:	Advertising > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-27548
020	#	#	\|a 0135486858
090	0	0	\|a HF5823 \|b .S562 1971
100	1	#	\|a Simon, Julian Lincoln \|c 1932- \|y editor
245	1	1	\|a The management of advertising \|c [by] Julian L. Simon
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1971
300	#	#	\|a xii, 287 p. \|b illus. \|c 23 cm
504	#	#	\|a Bibliography: p. 267-274.
650	#	0	\|a Advertising \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27548
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam