The masterbrand mandate the management strategy that unifies companies and multiplies value
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| Format: | Book |
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New York
John Wiley
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 322 p. ill. 24 cm |
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| Bibliography: | Includes index |
| ISBN: | 047135659X |
Building brand identity a strategy for success in a hostile marketplace