The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge
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| Format: | Unknown |
| Published: |
New York
John Wiley & Sons, Inc.
1991
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| Series: | Wiley series on business strategy
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge 
Sponsorship in Marketing Effective Partnerships in Sports, Arts and Events