The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge

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Bibliographic Details
Main Author:	Harris, Thomas L
Format:	Book
Published:	New York John Wiley & Sons, Inc. 1991
Series:	Wiley series on business strategy
Subjects:	Public relations > Corporation Corporate sponsorship Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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