The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge

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Bibliographic Details
Main Author:	Harris, Thomas L
Format:	Book
Published:	New York John Wiley & Sons, Inc. 1991
Series:	Wiley series on business strategy
Subjects:	Public relations > Corporation Corporate sponsorship Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471579629
090	0	0	\|a HD59 \|b .H276 1991
100	1	#	\|a Harris, Thomas L
245	1	1	\|a The marketer's guide to public relations \|b how today's top companies are using the new PR to gain a competitive edge \|c Thomas L. Harris
260	#	#	\|a New York \|b John Wiley & Sons, Inc. \|c 1991
300	#	#	\|a xiv, 306 p. \|b ill. \|c 23 cm
490	1	#	\|a Wiley series on business strategy
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Public relations \|x Corporation
650	#	0	\|a Corporate sponsorship
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=275216
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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