The handbook of strategic public relations & integrated communications
The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressi...
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| Format: | Unknown |
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| Published: |
Boston
McGraw Hill.
1997
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| Online Access: | Click Here to View Status and Holdings. |
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This is PR THE REALITIES OF PUBLIC RELATIONS 
Public relations what research tells us