The handbook of strategic public relations & integrated communications

• Format: Unknown
• Published: Boston McGraw Hill. 1997
• Subjects: Public relations; Communication in marketing; Caywood; Communication in management
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xxvi, 574 p. ill. 26 cm
• ISBN: 0786311312

The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises.