Handbook of marketing

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Bibliographic Details
Other Authors:	Wensley, Robin 1944-, Weitz, Barton A. 1944-
Format:	Unknown
Published:	London Sage 2002
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0761956824
020	#	#	\|a 9780761956822
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415 \|b .H18665 2002
245	0	0	\|a Handbook of marketing \|c edited by Barton A. Weitz and Robin Wensley
260	#	#	\|a London \|b Sage \|c 2002
300	#	#	\|a xix, 582 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Wensley, Robin \|d 1944-
700	#	#	\|a Weitz, Barton A. \|d 1944-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=274871
964	#	#	\|c BOK \|d 01
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