Handbook of marketing

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Bibliographic Details
Other Authors: Wensley, Robin 1944-, Weitz, Barton A. 1944-
Format: Book
Published: London Sage 2002
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 582 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0761956824
9780761956822