Advertising management practical perspectives

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Bibliographic Details
Other Authors:	Aaker, David A.
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall [1975
Subjects:	Advertising > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-27469
020	#	#	\|a 0130159905
082	1	#	\|a 658/.91/6591
090	0	0	\|a HF5827 \|b .A38
245	0	0	\|a Advertising management \|b practical perspectives \|c [edited by] David A. Aaker
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c [1975
300	#	#	\|a xiv, 399 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Advertising \|x Management
700	1	#	\|a Aaker, David A.
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27469