Advertising management practical perspectives
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
[1975
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 399 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0130159905 |
Myth and advertising