Public relations for marketing management

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Bibliographic Details
Main Author: Jefkins, Frank William
Format: Book
Published: London Macmillan 1983
Edition:2nd ed
Series:Macmillan studies in marketing management
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 182 p. 23 cm
Bibliography:Includes bibliographical references and index.
ISBN:0333359151