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Bibliographic Details
Main Author: Bellenger, Danny N. 1946-
Other Authors: Goldstucker, Jac L
Format: Unknown
Published: Homewood, Ill. R.D. Irwin 1983
Series:The Irwin series in marketing
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 401 p. ill. 24 cm
Bibliography:Includes bibliographies and indexes.
ISBN:0256025290