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Main Author: | |
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Other Authors: | |
Format: | Unknown |
Published: |
Homewood, Ill.
R.D. Irwin
1983
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Series: | The Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xiii, 401 p. ill. 24 cm |
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Bibliography: | Includes bibliographies and indexes. |
ISBN: | 0256025290 |