Multinational marketing management
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1984
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| Series: | The Prentice-Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 698 p. il. 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0136050492 |
Multinational marketing management