Organizational buying behaviour purchasing and marketing implications
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
London
The Macmillan Press Ltd.
1986
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 271 p. ill. 22 cm |
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| Bibliography: | Includes index |
| ISBN: | 0333393511 |
Organisational buying behaviour the key to more effective selling to industrial markets