Professional print buying

A guide that addresses the needs of print buyers in the face of fundamental changes which have taken place in the way printed products are produced. This covers all areas from the technology of design and production, to the process of negotiation between purchaser and supplier. The topics covered in...

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Bibliographic Details
Main Author: Green, Phil (Author)
Format: Book
Language:English
Published: Pittsburgh GATF Press 1997
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Summary:A guide that addresses the needs of print buyers in the face of fundamental changes which have taken place in the way printed products are produced. This covers all areas from the technology of design and production, to the process of negotiation between purchaser and supplier. The topics covered in-depth include; the project, the brief and the specification, the estimate, the supplier, the contract, the design, the materials, prepress and the printing process, the proff, the job, and the buyer.
Item Description:Includes index
Physical Description:191 pages illustrations 26 cm
ISBN:0883621975
9780883621974