Effective selling a short course for professionals

Effective selling a short course for professionals

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Bibliographic Details
Main Author: Crissy, William Joseph Eliot
Other Authors: Cunningham, Isabella C. M. (joint author), Cunningham, William Hughes (joint author)
Format: Book
Published: New York Wiley [1977
Series:Wiley professional development programs
Subjects:
Selling
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • 1. Closing confidently, professionally, and ethically.
  • 2. The marketing concept and models of buyer behavior.
  • 3. Approaches to the buying-selling process.
  • 4. Communicating to sell.
  • 5. Tactics for overcoming sales resistance.
  • 6. Plann

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