Marketing

Saved in:

Bibliographic Details
Main Authors:	Kotler, Philip (Author), McDougall, Gordon H. G. (Author), Armstrong, Gary (Author)
Format:	Book
Language:	English
Published:	Scarborough, Ontario Prentice-Hall Canada inc. 1988 ©1988
Edition:	Canadian Edition
Subjects:	Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000cam#a2200000#i#4501
001	wils-273340
005	2023824161515
008	230924t1988 ENK a## ##001 ##eng#D
020	#	#	\|a 0135584957 (hardback)
020	#	#	\|a 9780135584958 (hardback)
040	#	#	\|a DLC \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415 \|b .K636 1988
100	1	#	\|a Kotler, Philip \|e author
245	1	1	\|a Marketing \|c PHILIP KOTLER, GORDON H. G. MCDOUGALL and GARY ARMSTRONG
250	#	#	\|a Canadian Edition
264	#	1	\|a Scarborough, Ontario \|b Prentice-Hall Canada inc. \|c 1988
264	#	1	\|c ©1988
300	#	#	\|a xx, 572 pages \|b illustration colour \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing
700	1	#	\|a McDougall, Gordon H. G. \|e author
700	1	#	\|a Armstrong, Gary \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=273340
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00250##a002.5.2\|\|00250##b002.5.3\|\|00264#1a002.8.2\|\|00264#1b002.8.4\|\|01264#1a002.8.2\|\|01264#1b002.8.4\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|