Marketing

Marketing

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Bibliographic Details
Main Authors: Kotler, Philip (Author), McDougall, Gordon H. G. (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Scarborough, Ontario Prentice-Hall Canada inc. 1988
©1988
Edition:Canadian Edition
Subjects:
Marketing > Management
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 572 pages illustration colour 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0135584957 (hardback)
9780135584958 (hardback)

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