Retail and marketing channels economic and marketing perspectives on producer-distributor relationships

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Bibliographic Details
Corporate Authors: Universita commerciale Luigi Bococoni. Centro di studi sul commercio, New York University. Dept. of Marketing
Other Authors: Pellegrini, Luca, Reddy, Srinivas K
Format: Book
Published: London New York Routledge 1989
Subjects:
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Description
Item Description:Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.
Physical Description:xviii, 326 p. ill. 23 cm
Bibliography:Includes bibliographical references and index.
ISBN:0415032180