Going to market case studies in industrial distribution

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Bibliographic Details
Main Author: Corey, E. Raymond
Other Authors: Rangan, V. Kasturi, Cespedes, Frank V. 1950-
Format: Unknown
Published: Boston, Mass. Harvard Business School Pub. Division 1989
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Corey, E. Raymond 
245 1 1 |a Going to market  |b case studies in industrial distribution  |c E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan 
260 # # |a Boston, Mass.  |b Harvard Business School Pub. Division  |c 1989 
300 # # |a viii, 318 p.  |b ill.  |c 28 cm 
500 # # |a At head of title: Harvard Business School course module. 
650 # 0 |a Industrial marketing  |x Case studies 
650 # 0 |a Marketing channels  |x Case studies 
700 1 # |a Rangan, V. Kasturi 
700 # # |a Cespedes, Frank V.  |d 1950- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27292 
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