Readings & cases in direct marketing

Readings & cases in direct marketing

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Bibliographic Details
Main Author: Brown, Herbert E
Other Authors: Buskirk, Bruce D
Format: Book
Published: Lincolnwood, Ill. NTC Business Books 1989
Subjects:
Advertising, Direct-mail
Marketing
Direct marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 334 p. ill. 24 cm
Bibliography:Includes bibliographical references
ISBN:0844231835

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