Extraordinary graphics for unusual surfaces making the most hard-to-drsign spaces

• Main Author: Evans, Poppy 1949- (Author)
• Format: Book
• Language: English
• Published: Massachusetts Rockport Pub 2002
• Subjects: Commercial art > Technique; Graphic arts > Technique
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 192 pages illustrations(some colour) 28 cm
• ISBN: 156496860X; 9781564968609

Extraordinary Graphics for Unusual Surfaces will show the finest and most innovative graphic design solutions for non-standard shapes. Each project will provide insights from the designers illustrating the design process and special techniques and materials. Branding the tube of a bike tire, a logo for placement on a ski binding, or those annoying stickers that identify the different varieties of apples at the market are all examples of unusual surfaces featured. The opportunity to design for these difficult spaces is increasing. Shoppers are obsessed with branding. Every part of every object is graced with the identity of the company that made it, reinforcing the brand and rewarding the consumer.