The myth of excellence why great companies never try to be the best at everything

The myth of excellence why great companies never try to be the best at everything

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Bibliographic Details
Main Author: Crawford, Fred
Other Authors: Mathews, Ryan
Format: Unknown
Published: New York Crown Business 2001
Subjects:
Marketing research > Case studies
Consumer behavior > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and index
Physical Description:xviii, 251 p. 25 cm.
ISBN:0609608207

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