Quantitative models in marketing research

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Bibliographic Details
Main Author: Franses, Philip Hans 1963-
Other Authors: Paap, Richard
Format: Book
Published: Cambridge,UK Cambridge University Press 2001
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-270233
020 # # |a 0521801664 
090 0 0 |a HF5415.2  |b .F714 2001 
100 1 # |a Franses, Philip Hans  |c 1963- 
245 1 1 |a Quantitative models in marketing research  |c Philip Hans Franses and Richard Paap 
260 # # |a Cambridge,UK  |b Cambridge University Press  |c 2001 
300 # # |a xiii, 206 p.  |b ill.  |c 26 cm. 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing research  |x Mathematical models 
700 1 # |a Paap, Richard 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=270233 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam