Quantitative models in marketing research
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| Format: | Book |
| Published: |
Cambridge,UK
Cambridge University Press
2001
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 206 p. ill. 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0521801664 |
Marketing models: quantitative applications.