Promotion and marketing for broadcasting, cable and the web

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Bibliographic Details
Other Authors:	Ferguson, Douglas A, Klien, Robert A.
Format:	Book
Published:	Boston Focal Press 2002
Edition:	4th ed
Subjects:	Television broadcasting > Marketing Radio broadcasting > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 024080497X
090	0	0	\|a HE8689.7.M37 \|b P76 2002
245	1	1	\|a Promotion and marketing for broadcasting, cable and the web \|c edited by Susan Tlyer Eastman, Douglas A.Ferguson, Robert A.Klein
250	#	#	\|a 4th ed
260	#	#	\|a Boston \|b Focal Press \|c 2002
300	#	#	\|a xiii, 274 p. \|b ill. \|c 24 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Television broadcasting \|x Marketing
650	#	0	\|a Radio broadcasting \|x Marketing
700	1	#	\|a Ferguson, Douglas A
700	#	#	\|a Klien, Robert A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=269981
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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