Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

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Bibliographic Details
Other Authors: Ferguson, Douglas A, Klien, Robert A.
Format: Book
Published: Boston Focal Press 2002
Edition:4th ed
Subjects:
Television broadcasting > Marketing
Radio broadcasting > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 274 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:024080497X

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